COMPLETE BUSINESS VALUE ASSESSMENT
To best identify options for a product
Pricing and reimbursement potential assessment:
- Review of baseline information including epidemiological data, disease severity and existing therapeutic/diagnostic alternatives.
- Identification of national and international practice guidelines, unmet medical needs and level of available evidence.
- Identification of the potential place of the innovation in the current strategy.
- HTA stress test presentation and analysis.
Complete market overview:
- Target population calculation (accounting for national specificities).
- Competition analysis including prices, sales forecasts and market share estimates.
- Understanding of decision-makers' needs and objectives on each market.
- Identification of key value drivers that would accelerate market adoption.